# Marketing & Automation (/docs/marketing)



Stay connected with your customers without the manual effort using Resytech's marketing and automation tools.

<Cards>
  <Card title="Email & SMS Templates" href="/docs/marketing/email-sms-templates" />

  <Card title="Workflow Automation" href="/docs/marketing/workflows" />

  <Card title="Booking Reminder Emails" href="/docs/marketing/booking-reminders" />

  <Card title="Abandoned Cart Recovery" href="/docs/marketing/abandoned-cart" />

  <Card title="Post-Booking Surveys" href="/docs/marketing/surveys" />
</Cards>

Overview [#overview]

The marketing suite gives you everything you need to engage customers throughout their booking journey:

* **Templates** — build reusable email and SMS messages with dynamic variables that auto-fill customer, booking, and location data.
* **Workflows** — connect triggers (like "Booking Created" or "Booking Cancelled") to automated actions such as sending emails, updating booking status, or firing webhooks.
* **Booking Reminders** — send automated reminder emails before a booking starts to reduce no-shows.
* **Abandoned Cart Recovery** — automatically re-engage customers who started checkout but didn't finish.
* **Surveys** — collect post-experience feedback automatically after bookings complete, and steer happy customers toward review sites like Google, Yelp, and TripAdvisor.

Communication Log [#communication-log]

Every email and SMS sent through templates, workflows, or survey emails is recorded in a centralized communication log. You can view the log from:

* **Customer profile** — see all messages sent to a specific customer
* **Booking detail** — see messages related to a particular booking
* **Dashboard > Marketing > Communication Log** — search across all sent communications

Each log entry records the channel (email or SMS), the recipient, the template or survey name, and the timestamp.

Daily Summary Email [#daily-summary-email]

Operators can receive a daily summary email that recaps the day's bookings, revenue, and key activity. This is configured at the location level and sent automatically each morning.

Related How-To Guides [#related-how-to-guides]

* [Create an Email Template](/how-to/marketing/create-email-template)
* [Create an SMS Template](/how-to/marketing/create-sms-template)
* [Use Template Variables](/how-to/marketing/use-template-variables)
* [Set Up Abandoned Cart Recovery](/how-to/marketing/set-up-abandoned-cart-recovery)
* [View the Communication Log](/how-to/marketing/view-communication-log)
* [Configure the Daily Summary](/how-to/marketing/configure-daily-summary)
* [Create a Workflow](/how-to/workflows/create-a-workflow)
* [Configure Workflow Triggers](/how-to/workflows/configure-workflow-triggers)
* [Test a Workflow](/how-to/workflows/test-a-workflow)
* [Monitor Workflow Executions](/how-to/workflows/monitor-workflow-executions)