# Activity Performance (/docs/reporting/activity-performance)



Overview [#overview]

See how each of your activities is performing. Access from **Dashboard > Reports > Activities**. The report provides a comprehensive view of every activity, combining financial performance, booking volume, utilization, cross-sell effectiveness, and seasonal trends.

Performance Summary [#performance-summary]

The main performance table ranks your activities with these metrics per activity:

| Metric               | Description                                                                   |
| -------------------- | ----------------------------------------------------------------------------- |
| **Activity name**    | The name of the activity                                                      |
| **Total bookings**   | Number of bookings for this activity in the period                            |
| **Revenue**          | Total revenue generated by this activity                                      |
| **Utilization rate** | Percentage of available capacity that was booked (booked slots / total slots) |
| **Average price**    | Average revenue per booking for this activity                                 |

The performance summary is displayed as a **horizontal bar chart** ranking your top 10 activities by revenue, making it easy to see at a glance which activities drive the most income.

Activity Revenue Over Time [#activity-revenue-over-time]

Track how each activity's revenue changes over time:

* Revenue per activity broken down by period (day, week, or month)
* Compare revenue trajectories across multiple activities
* Spot activities with growing or declining revenue trends

Activity Booking Volume [#activity-booking-volume]

View booking counts per activity over time:

* Booking count per activity broken down by period
* Identify which activities are gaining or losing popularity
* Useful for capacity planning and scheduling adjustments

Utilization Analysis [#utilization-analysis]

A detailed breakdown of capacity usage per activity:

| Data Point           | Description                                          |
| -------------------- | ---------------------------------------------------- |
| **Activity name**    | The activity being measured                          |
| **Utilization rate** | Percentage of total available slots that were booked |
| **Total slots**      | Number of available booking slots in the period      |
| **Booked slots**     | Number of slots that were filled                     |

Activities with consistently high utilization may benefit from added capacity (more time slots or larger group sizes). Low utilization activities may need pricing adjustments, marketing attention, or schedule optimization.

Cross-Sell Analysis [#cross-sell-analysis]

Understand how effectively each activity drives additional revenue through equipment and add-on attachments:

| Metric                        | Description                                                        |
| ----------------------------- | ------------------------------------------------------------------ |
| **Equipment attach rate**     | Percentage of bookings that include equipment rentals              |
| **Add-on attach rate**        | Percentage of bookings that include add-on products                |
| **Average items per booking** | Average number of equipment and add-on line items per booking      |
| **Cross-sell revenue**        | Total revenue from equipment and add-ons attached to this activity |

Use this data to identify cross-sell opportunities. If an activity has a low attach rate but high booking volume, consider prompting customers with equipment or add-on suggestions during the booking flow.

Seasonal Trends [#seasonal-trends]

Identify seasonal patterns across your activities:

| Data Point           | Description                                          |
| -------------------- | ---------------------------------------------------- |
| **Period**           | Month or season label                                |
| **Booking count**    | Number of bookings in the period                     |
| **Revenue**          | Revenue generated in the period                      |
| **Growth rate**      | Year-over-year or month-over-month growth percentage |
| **Peak season flag** | Indicates whether this period is a peak season       |

Seasonal trend data helps you plan ahead for high-demand periods, adjust staffing, and time marketing campaigns to capture demand before peak seasons begin.

Filters [#filters]

The activity performance report supports the full set of common filters:

* **Date range** — start and end dates
* **Activities** — narrow to specific activities
* **Sources** — filter by booking source
* **Statuses** — filter by booking status
* **Group by** — aggregate time-series data by `day`, `week`, or `month`

Using the Data [#using-the-data]

Activity performance data helps you:

* **Identify top performers** — double down on what's working
* **Spot underperformers** — adjust pricing, marketing, or scheduling
* **Optimize capacity** — increase slots for popular activities, reduce for slow ones
* **Plan staffing** — allocate facilitators based on demand
* **Improve cross-sell** — target activities with low attach rates for equipment/add-on recommendations
* **Prepare for seasons** — use seasonal trends to plan inventory, staffing, and promotions

Related How-To Guides [#related-how-to-guides]

* [Track activity performance](/how-to/reporting/track-activity-performance)
* [Run a revenue report](/how-to/reporting/run-a-revenue-report)
* [Use year-over-year reports](/how-to/reporting/use-year-over-year-reports)
* [Analyze booking trends](/how-to/reporting/analyze-booking-trends)