# Marketing & Automation (/how-to/marketing)



Resytech includes a full marketing and automation toolkit that lets you send branded emails and SMS messages to customers, trigger automated communications from booking events, recover revenue from abandoned carts, and keep a complete audit trail of every message sent.

Communication templates use a variable system -- you write `{{customer.name}}` or `{{booking.confirmationCode}}` and Resytech replaces them with real data at send time. Templates can be sent manually, attached to workflows, or triggered automatically by events like a new booking or cancellation.

Guides [#guides]

<Cards>
  <Card title="Create an Email Template" href="/how-to/marketing/create-email-template">
    Build a reusable email template with a rich-text editor, subject line variables, logo attachment, and reply-to address.
  </Card>

  <Card title="Create an SMS Template" href="/how-to/marketing/create-sms-template">
    Write a concise SMS template with variable placeholders and character-count tracking.
  </Card>

  <Card title="Use Template Variables" href="/how-to/marketing/use-template-variables">
    Complete reference for every variable available in email and SMS templates -- customer, booking, activity, location, payment, refund, waiver, and system variables.
  </Card>

  <Card title="Set Up Abandoned Cart Recovery" href="/how-to/marketing/set-up-abandoned-cart-recovery">
    Enable abandoned cart recovery so customers who leave without completing checkout receive a follow-up message.
  </Card>

  <Card title="View the Communication Log" href="/how-to/marketing/view-communication-log">
    Review every email and SMS sent from your location, filter by channel or date, and track delivery.
  </Card>

  <Card title="Configure the Daily Summary" href="/how-to/marketing/configure-daily-summary">
    Schedule a daily email that lists upcoming bookings so your team starts each day prepared.
  </Card>
</Cards>

Related Sections [#related-sections]

* [Workflows & Automation](/how-to/workflows) -- build event-driven workflows that send templates, add tags, create tasks, and more.
* [Surveys & Feedback](/how-to/surveys) -- send post-booking surveys to collect customer feedback.
* [Customers & CRM](/how-to/customers) -- manage customer profiles and view per-customer communication history.