Optimize Posts for SEO

How to configure URL slugs, meta titles, meta descriptions, and author information to improve search engine visibility for your Resytech blog posts.

Every blog post in Resytech includes SEO settings that control how the post appears in search engine results and how its URL is structured. Configuring these fields helps search engines understand your content and can improve your click-through rates from search results pages.

Before you begin

You need access to the Resytech Dashboard.
The post should already exist (either as a draft or published). See Create a Blog Post.

Open the SEO settings

In the sidebar, click Blog to open the blog list page.
Click on the post you want to optimize. The post edit page opens.
Scroll down to the SEO Settings panel and click it to expand. The panel contains four fields: URL Slug, Meta Title, Meta Description, and Author.

SEO fields reference

Field	Location	Description	Recommendations
URL Slug	SEO Settings panel	The URL path segment for this post. Displayed as `/blog/{slug}` on your website. Auto-generated from the title on first save if left blank.	Use 3-5 descriptive, lowercase words separated by hyphens. Avoid stop words. Keep it short and readable. Example: `summer-kayak-safety-tips`.
Meta Title	SEO Settings panel	The `<title>` tag value used by search engines and browser tabs. A character counter is shown below the field.	Keep it under 60 characters. Include your primary keyword near the beginning. Make it compelling -- this is what users see in search results.
Meta Description	SEO Settings panel	The description snippet shown below the title in search results. A character counter is shown below the field.	Keep it under 160 characters. Summarize the post content and include a call to action or value proposition.
Author	SEO Settings panel	The author name associated with the post.	Use a consistent author name across posts. This helps build author credibility in search results.
Excerpt	Main editor (above SEO Settings)	A short summary shown on post cards and potentially used as a fallback meta description.	Write 1-2 sentences that capture the key takeaway of the post.
Featured Image	Main editor (edit mode only)	The primary image shown on post cards and potentially used as the Open Graph image.	Use high-quality images. A thumbnail is generated automatically for card displays.

Configure the URL slug

The slug determines the permanent URL of your post. It follows these rules:

Auto-generation: When you create a post, the slug is auto-generated from the title. Typing "10 Tips for Summer Kayaking" produces 10-tips-for-summer-kayaking.
Manual override: You can type a custom slug in the URL Slug field. The system normalizes it (lowercase, hyphens for spaces, special characters stripped).
Uniqueness: Slugs must be unique within your location. If a duplicate slug is detected, you will see an error: "A post with this slug already exists."
Validation: The system enforces a valid slug format. Only lowercase letters, numbers, and hyphens are allowed.
Changing a published slug: If you change the slug of a published post, the old URL will stop working immediately. There is no automatic redirect. Update any external links that point to the old URL.

Steps to optimize a post

Set the meta title. Enter a concise, keyword-rich title in the Meta Title field. Watch the character counter -- aim for under 60 characters so the title is not truncated in search results.
Write the meta description. Enter a compelling summary in the Meta Description field. Aim for under 160 characters. This text appears below your title in Google and other search engines.
Review the slug. Confirm the URL slug is short, descriptive, and contains relevant keywords. Edit it if the auto-generated version is too long or includes unnecessary words.
Set the author. Enter an author name that is consistent with your other posts.
Write the excerpt. On the main editor above the SEO panel, fill in a 1-2 sentence excerpt. This appears on post cards and may be used as a fallback description.
Upload a featured image. A strong featured image improves click-through rates both on your blog listing page and when the post is shared on social media.
Click Save Changes to persist your SEO settings.

What happens next

SEO fields are included in the published post's HTML output, making them available to search engine crawlers.
The public blog API serves posts at /blog/{slug}, using the slug you configured.
Visitors browsing by category see posts at /blog/category/{category-slug}, which also benefits from well-structured post metadata.

Tips

Do not change slugs after publishing unless necessary. Changing a slug breaks existing links and any search engine indexing for the old URL.
Use the excerpt as your meta description starting point. Write the excerpt first, then refine it into a meta description if you want different text for search results versus post cards.
Front-load keywords in the meta title. Search engines give more weight to words that appear earlier in the title tag.
Each post should target a unique keyword. Avoid creating multiple posts that compete for the same search terms.
Alt text on images matters too. When using Image blocks in the content editor, fill in the Alt Text property. This helps with image search rankings and accessibility. See the block editor details in Create a Blog Post.
Monitor character counts. The SEO Settings panel shows live character counts for Meta Title (recommended under 60) and Meta Description (recommended under 160). Staying within these limits prevents truncation in search results.