Abandoned Cart Recovery

Abandoned cart recovery recaptures revenue from customers who started checkout but didn't finish. When a customer enters their email during checkout and then leaves, Resytech sends automated follow-up emails with a link that restores their cart exactly where they left off — optionally sweetened with a unique, single-use discount code.

How It Works

1. A customer begins checkout and enters their contact details
2. They leave without completing the booking
3. After each configured delay, Resytech sends a recovery email
4. The email's Complete your booking button reopens their saved cart — activity, equipment, date, time, add-ons, and contact details all restored — so they can pay in one click
5. Availability is re-checked when they return; if their time slot was taken in the meantime, their date stays selected and they're prompted to pick a new time — any discount code from the email stays applied while they choose

Abandoned carts are detected by a background sweep that runs every few minutes, looking for carts that have been idle past each rule's delay.

Settings

Cart recovery is configured per location at Dashboard > Marketing > Cart Recovery.

Location-Level Settings

Recovery Email Rules

Each location can have multiple recovery emails forming a sequence — for example, a gentle nudge after 1 hour and a discount offer after 24 hours.

Coupon Incentives

To offer a discount without creating a shareable public code:

1. Create a dedicated coupon (e.g. "Abandoned Cart 10%") under Promotions > Coupons with the discount, activity scope, and date windows you want
2. Select it as the Coupon Incentive on a recovery email rule

Each recovery email then receives its own unique, single-use code generated under that coupon. The code appears in the email and is applied automatically when the customer clicks through — including when their original time slot is gone and they have to pick a new one. Because every code is limited to one use, codes can't be shared or reused on coupon sites.

You stay in control through the coupon itself: edit it to change the discount, or disable it to instantly invalidate every outstanding code. If the coupon is disabled, recovery emails still send — just without the discount block. Generated codes that go unused are cleaned up automatically after 30 days.

Built-In Guardrails

Recovery emails are designed to never annoy:

• Frequency cap — a customer receives at most 3 recovery emails per location per rolling 7 days
• One cart per customer — if the same email address has several idle carts, only the most recent one is followed up
• Stops on conversion — if the customer completes any booking after abandoning (even in a new session), pending recovery emails are suppressed
• Time-slot aware — no email is sent once the cart's selected time slot has already started
• Sequence collapse — if multiple steps are overdue at once (e.g. recovery was just enabled), only the latest step sends; earlier steps are skipped rather than arriving out of order
• Unsubscribe link — every email includes an unsubscribe link that opens a confirmation page, so email security scanners can't accidentally trigger it; opted-out customers receive no further recovery emails from that location. Unsubscribing stops recovery emails only — booking confirmations, receipts and trip reminders are unaffected
• Your postal address — every email carries the location's address in the footer, as required for marketing email

Template Variables

Subject lines and custom messages support these variables:

• {{customer.name}} — the customer's full name
• {{cart.activityName}} — the activity in their cart
• {{cart.date}} — their selected trip date
• {{cart.time}} — their selected start time
• {{cart.total}} — the cart total
• {{location.name}} / {{company.name}} — your business

Tracking

The settings page shows a 90-day rollup (emails sent, carts recovered, recovered revenue) plus a feed of recent sends and their outcomes. The Operations report includes the same recovery metrics alongside its existing cart-conversion and abandoned-cart-value figures.

A cart counts as recovered only when the customer opened the recovery link and then completed checkout. Recovered revenue is the total of those bookings as actually booked — after any discount code from the email, and after anything the customer changed on their way back.

Recovered bookings are also tagged cart_recovery automatically, so you can spot them on the booking itself, filter bookings by the tag, and trigger Workflows from the "Booking Tag Added" event — for example, a thank-you follow-up or an ops notification when a recovery converts.

Recovery emails are also recorded in the Communication Log alongside all other sent messages.

API Endpoints

Best Practices

• Send the first email within 1–2 hours while intent is still fresh
• Save the coupon incentive for the second email — many customers return without needing a discount
• Keep the custom message short; the email already shows the trip summary, total, and a clear call to action
• Use a dedicated coupon for recovery so its performance is easy to read in coupon reporting

Related

• Coupons
• Booking Reminders
• Email & SMS Templates