Abandoned Cart Recovery
Automatically follow up when customers don't complete their booking.
Abandoned cart recovery helps you recapture revenue from customers who started the checkout process but didn't finish.
How It Works
- A customer begins the checkout and enters their email
- They leave without completing the booking
- After a configured delay, Resytech sends a follow-up email
- The email includes a link to resume their booking where they left off
Abandoned carts are detected by the system's background job processor, which periodically checks for incomplete checkout sessions where the customer provided contact information but never completed the booking.
Settings
Abandoned cart recovery is configured per location:
| Setting | Description |
|---|---|
| Enabled | Turn abandoned cart recovery on or off for this location |
When enabled, the system uses your location's configured email templates and timing rules to send recovery messages. The recovery email is sent from your company's mailbox with the location's contact email as the reply-to address.
Setting Up Recovery Emails
- Navigate to Dashboard > Marketing > Abandoned Cart
- Enable abandoned cart recovery
- Configure the timing:
- Delay — how long to wait before sending (e.g., 1 hour, 24 hours)
- Follow-up — optionally send a second reminder after a longer delay
- Customize the email template
Template Variables
Recovery emails support the same dynamic variables as standard templates. Particularly useful variables for abandoned cart emails include:
{{customer.name}}— personalize the greeting{{activity.name}}— remind them what they were booking{{activity.price}}— show the price{{location.name}}— reinforce your brand{{location.fullAddress}}— include your address
Best Practices
- Send the first email within 1-2 hours while the intent is still fresh
- Include the specific activity or equipment they were looking at
- Consider offering a small discount in the follow-up email to incentivize completion
- Keep the email short with a clear call to action
- Use the customer's name (
{{customer.name}}) to personalize the message
Tracking
View abandoned cart recovery performance:
- Number of abandoned carts
- Recovery emails sent
- Bookings recovered
- Revenue recovered
Recovery emails are recorded in the Communication Log alongside all other sent messages.