Marketing & Automation
Marketing & Automation
Automate customer communication with email, SMS, and workflow triggers.
Stay connected with your customers without the manual effort using Resytech's marketing and automation tools.
Overview
The marketing suite gives you everything you need to engage customers throughout their booking journey:
- Templates — build reusable email and SMS messages with dynamic variables that auto-fill customer, booking, and location data.
- Workflows — connect triggers (like "Booking Created" or "Booking Cancelled") to automated actions such as sending emails, updating booking status, or firing webhooks.
- Abandoned Cart Recovery — automatically re-engage customers who started checkout but didn't finish.
- Surveys — collect post-experience feedback and steer happy customers toward review sites like Google, Yelp, and TripAdvisor.
Communication Log
Every email and SMS sent through templates, workflows, or survey emails is recorded in a centralized communication log. You can view the log from:
- Customer profile — see all messages sent to a specific customer
- Booking detail — see messages related to a particular booking
- Dashboard > Marketing > Communication Log — search across all sent communications
Each log entry records the channel (email or SMS), the recipient, the template or survey name, and the timestamp.
Daily Summary Email
Operators can receive a daily summary email that recaps the day's bookings, revenue, and key activity. This is configured at the location level and sent automatically each morning.