Activity Performance
Measure utilization rates, revenue, and booking volume per activity.
Overview
See how each of your activities is performing. Access from Dashboard > Reports > Activities. The report provides a comprehensive view of every activity, combining financial performance, booking volume, utilization, cross-sell effectiveness, and seasonal trends.
Performance Summary
The main performance table ranks your activities with these metrics per activity:
| Metric | Description |
|---|---|
| Activity name | The name of the activity |
| Total bookings | Number of bookings for this activity in the period |
| Revenue | Total revenue generated by this activity |
| Utilization rate | Percentage of available capacity that was booked (booked slots / total slots) |
| Average price | Average revenue per booking for this activity |
The performance summary is displayed as a horizontal bar chart ranking your top 10 activities by revenue, making it easy to see at a glance which activities drive the most income.
Activity Revenue Over Time
Track how each activity's revenue changes over time:
- Revenue per activity broken down by period (day, week, or month)
- Compare revenue trajectories across multiple activities
- Spot activities with growing or declining revenue trends
Activity Booking Volume
View booking counts per activity over time:
- Booking count per activity broken down by period
- Identify which activities are gaining or losing popularity
- Useful for capacity planning and scheduling adjustments
Utilization Analysis
A detailed breakdown of capacity usage per activity:
| Data Point | Description |
|---|---|
| Activity name | The activity being measured |
| Utilization rate | Percentage of total available slots that were booked |
| Total slots | Number of available booking slots in the period |
| Booked slots | Number of slots that were filled |
Activities with consistently high utilization may benefit from added capacity (more time slots or larger group sizes). Low utilization activities may need pricing adjustments, marketing attention, or schedule optimization.
Cross-Sell Analysis
Understand how effectively each activity drives additional revenue through equipment and add-on attachments:
| Metric | Description |
|---|---|
| Equipment attach rate | Percentage of bookings that include equipment rentals |
| Add-on attach rate | Percentage of bookings that include add-on products |
| Average items per booking | Average number of equipment and add-on line items per booking |
| Cross-sell revenue | Total revenue from equipment and add-ons attached to this activity |
Use this data to identify cross-sell opportunities. If an activity has a low attach rate but high booking volume, consider prompting customers with equipment or add-on suggestions during the booking flow.
Seasonal Trends
Identify seasonal patterns across your activities:
| Data Point | Description |
|---|---|
| Period | Month or season label |
| Booking count | Number of bookings in the period |
| Revenue | Revenue generated in the period |
| Growth rate | Year-over-year or month-over-month growth percentage |
| Peak season flag | Indicates whether this period is a peak season |
Seasonal trend data helps you plan ahead for high-demand periods, adjust staffing, and time marketing campaigns to capture demand before peak seasons begin.
Filters
The activity performance report supports the full set of common filters:
- Date range — start and end dates
- Activities — narrow to specific activities
- Sources — filter by booking source
- Statuses — filter by booking status
- Group by — aggregate time-series data by
day,week, ormonth
Using the Data
Activity performance data helps you:
- Identify top performers — double down on what's working
- Spot underperformers — adjust pricing, marketing, or scheduling
- Optimize capacity — increase slots for popular activities, reduce for slow ones
- Plan staffing — allocate facilitators based on demand
- Improve cross-sell — target activities with low attach rates for equipment/add-on recommendations
- Prepare for seasons — use seasonal trends to plan inventory, staffing, and promotions