Track Activity Performance
How to use the Activities Report to compare revenue, bookings, utilization, and cross-sell rates across your activities.
The Activities Report ranks every activity by performance and shows how well each one fills its available capacity. Use it to decide which activities to promote, which need pricing adjustments, and where cross-selling equipment or add-ons is working.
Before you begin
- You need at least one activity with bookings in the selected date range.
- Utilization rate requires that your activities have defined time slots and capacity limits. Activities without scheduling constraints will show 0% utilization.
Steps
- In the sidebar, expand Reports and click Activities.
- Set your Start Date, End Date, and Group By preference.
- Click Apply Filters.
Understanding the metrics
Performance chart
A horizontal bar chart ranks your top 10 activities by revenue. This gives an instant visual of which activities drive the most income.
Performance table
| Column | What it means |
|---|---|
| Activity | The activity name. |
| Bookings | Total booking count for this activity in the date range. |
| Revenue | Total revenue attributed to this activity. |
| Avg Price | Average grand total per booking for this activity. Compare this to your listed price to understand how discounts and add-ons affect realized revenue. |
| Utilization | Percentage of available time slots or capacity that was booked. Shown as a number and a visual progress bar. |
Additional data sections
The API also provides these breakdowns (available in the underlying data):
| Data set | What it shows |
|---|---|
| Activity Revenue by Period | Revenue for each activity broken down by day, week, or month. Use this to spot seasonal patterns per activity. |
| Activity Bookings by Period | Booking counts for each activity over time. |
| Activity Utilization | Total slots vs. booked slots for each activity. A direct measure of capacity usage. |
| Cross-Sell (Equipment Attach Rate) | The percentage of bookings for each activity that also include equipment rentals. A low attach rate may mean customers do not know equipment is available, or it is not relevant to that activity. |
| Add-on Attach Rate | Same concept but for add-ons. |
| Average Items per Booking | How many line items (equipment + add-ons) the average booking includes for each activity. |
| Cross-Sell Revenue | Revenue generated specifically from equipment and add-on attachments on each activity's bookings. |
| Seasonal Trends | Monthly or seasonal booking counts with growth rates and peak-season flags. |
Interpreting the data
High bookings but low revenue The activity is popular but priced too low, or customers are not adding equipment/add-ons. Check the Avg Price and cross-sell rates.
High utilization (above 85%) You are approaching capacity. Consider adding more time slots, increasing prices during peak times, or expanding capacity.
Low utilization (below 30%) The activity has excess capacity. Consider targeted promotions, bundling with popular activities, or reducing available slots to create urgency.
Low equipment attach rate (below 20%) Customers booking this activity rarely add equipment. This could be a merchandising problem -- make sure equipment is prominently offered during checkout. See Checkout configuration for display options.
Tips
- Compare seasonal trends to plan inventory. If kayak tours peak in June-August, ensure you have enough equipment and staff during those months.
- Sort mentally by utilization, not just revenue. A low-revenue activity with 95% utilization is a capacity problem; a high-revenue activity with 40% utilization has growth potential.
- Use this report alongside Equipment Utilization to see both sides -- which activities drive demand and which equipment fulfills it.