Monitor Equipment Utilization
How to use the Equipment Report to track rental counts, revenue, utilization rates, and popularity across your inventory.
The Equipment Report shows how your rentable inventory is performing. Use it to find underused equipment, identify top earners, and decide when to purchase more units or retire old ones.
Before you begin
- You need at least one equipment item assigned to an activity with bookings in the selected date range.
- Equipment must have a quantity set for utilization rate to be meaningful.
Steps
- In the sidebar, expand Reports and click Equipment.
- Set your Start Date, End Date, and Group By preference.
- Click Apply Filters.
Understanding the metrics
Summary cards
| Metric | What it means |
|---|---|
| Total Rentals | Sum of all individual equipment rental instances across all items in the date range. If one booking rents 3 kayaks, that counts as 3 rentals. |
| Total Revenue | Sum of equipment rental revenue across all items. |
| Avg Utilization | Average utilization rate across all equipment items. Gives a quick read on overall inventory efficiency. |
Performance chart
A horizontal bar chart ranking your top 10 equipment items by revenue. Quickly see which items earn the most.
Performance table
| Column | What it means |
|---|---|
| Equipment | The equipment name. |
| Rentals | Number of times this item was rented in the date range. |
| Revenue | Total revenue from this equipment item. |
| Quantity | Total units you own (as configured in Equipment settings). |
| Utilization | Percentage of available unit-slots that were rented. Shown as a number and a progress bar. For example, if you have 10 kayaks and 7 are rented on average, utilization is 70%. |
Additional data sections
| Data set | What it shows |
|---|---|
| Equipment Revenue by Period | Revenue per equipment item broken down by day, week, or month. Spot seasonal demand patterns. |
| Equipment Utilization Detail | Available units vs. rented units per item. Raw numbers behind the utilization percentage. |
| Equipment Popularity | A popularity score combining rental frequency with demand patterns. Higher scores indicate items that are both frequently rented and consistently in demand. |
Interpreting the data
High utilization (above 80%) on a single item You are close to running out of this item during peak times. Consider purchasing more units or raising the price to manage demand.
Low utilization (below 20%) This item is rarely rented. Possible causes: it is not assigned to popular activities, it is priced too high, or customers do not know about it. Check Activity Performance cross-sell attach rates.
High revenue but low rental count The item has a high per-rental price. This is typical for premium equipment (e.g., a luxury pontoon vs. a standard kayak).
High rental count but low revenue The item is popular but low-margin. Consider a price increase or bundling it with higher-margin add-ons.
Tips
- Pair this report with Activity Performance. If a kayak has high utilization but its associated activity has low utilization, the bottleneck is on the activity scheduling side, not the equipment side.
- Track utilization monthly over a full year to understand seasonal patterns and plan maintenance windows during low-demand periods.
- Use the Quantity column as a sanity check. If the report shows 0 quantity, the equipment record needs updating -- utilization calculations will be incorrect.