Equipment Reports
Track rental frequency, revenue per unit, and equipment utilization.
Overview
Understand how your rental fleet is performing. Access from Dashboard > Reports > Equipment. The equipment report covers rental volume, revenue generation, utilization rates, and popularity scoring for every piece of equipment in your inventory.
Performance Summary
The main performance table provides a per-item overview:
| Metric | Description |
|---|---|
| Equipment name | The name of the equipment item |
| Total rentals | Number of times this item was rented in the period |
| Revenue | Total revenue generated by this item |
| Utilization rate | Percentage of available units that were rented |
| Total quantity | Number of units available in your inventory |
The performance summary is displayed as a horizontal bar chart ranking your top 10 equipment items by revenue.
Equipment Revenue Over Time
Track how each equipment item's revenue changes over time:
- Revenue per equipment item broken down by period (day, week, or month)
- Compare revenue trajectories across multiple items
- Identify items with growing or declining rental revenue
Utilization Analysis
A detailed breakdown of inventory usage:
| Data Point | Description |
|---|---|
| Equipment name | The item being measured |
| Utilization rate | Percentage of available units that were rented during the period |
| Available units | Total number of units in inventory |
| Rented units | Number of units that were rented |
High utilization may indicate an opportunity to add more units. Consistently low utilization suggests the item may need a pricing adjustment, better promotion, or eventual retirement.
Popularity Scoring
Each equipment item receives a popularity score based on rental frequency:
| Data Point | Description |
|---|---|
| Equipment name | The item being measured |
| Rental count | Total number of rentals |
| Popularity score | Calculated score based on rental volume relative to other items |
The popularity score helps you quickly compare demand across your fleet without needing to normalize for price differences.
Filters
The equipment report supports the full set of common filters:
- Date range — start and end dates
- Equipment — narrow to specific equipment items
- Activities — filter to equipment rentals associated with specific activities
- Sources — filter by booking source
- Statuses — filter by booking status
- Group by — aggregate time-series data by
day,week, ormonth
Fleet Insights
Use the equipment report data to make fleet management decisions:
- High utilization, high revenue — these are your star performers. Consider expanding inventory to capture unmet demand.
- High utilization, low revenue — pricing may be too low. Test a price increase.
- Low utilization, high revenue — niche items that generate good revenue per rental. Maintain but do not over-invest.
- Low utilization, low revenue — candidates for retirement, deep discount promotions, or bundling with popular activities.
- Popularity trends — use period-over-period revenue data to catch items gaining or losing traction before utilization metrics fully reflect the change.