Configure Demand-Based Pricing

Use this guide when you want your pricing to respond automatically to how much of your equipment is booked. Equipment Utilization modifiers fire based on real-time demand — they don't require you to predict which dates will be busy.

How Utilization Is Measured

When a customer is quoting a booking, Resytech looks at the booking's time window and calculates the percentage of your equipment that's already booked during that window.

• For Equipment Rental activities, this is the percentage of your fleet that's in use (e.g., if you have 10 jet skis and 8 are booked, utilization is 80%).
• For Tour activities, this is the percentage of seats sold (e.g., 15 of 20 seats booked = 75%).

For multi-day bookings, the system uses the worst-case (most-booked) point across the booking window. A 3-day booking that overlaps even one peak day will see a high utilization number.

The signal is detected automatically based on the activity type — you don't need to choose which kind of utilization to measure.

Surge: Charge More When Busy

This is the most common use case — automatically raise prices when most of your equipment is already booked.

1. Go to Activities > [Activity Name] > Settings > Pricing.
2. Click Add Modifier.
3. Set Modifier Type to Equipment Utilization.
4. For Fire When Equipment Utilization Is, choose At or above.
5. Enter the Threshold (e.g., 80 to fire when 80% of equipment is booked).
6. Set Method to Percentage and enter a positive amount (e.g., 20 for +20%).
7. Optionally name the modifier (e.g., "High Demand Surge").
8. Click Add Modifier, then Save Changes.

Once a customer's chosen time slot crosses the threshold, the surcharge applies automatically.

Discount: Charge Less When Slow

Encourage bookings during quiet periods by lowering the price when utilization is low.

1. Same steps as above, but choose At or below for the comparator.
2. Enter a low threshold (e.g., 30).
3. Set Method to Percentage and enter a negative amount (e.g., -15 for a 15% discount), or use a Flat Amount discount.

This is useful for weekday off-peak hours, shoulder seasons, or any time you want to fill empty inventory.

Tiered Pricing

Stack multiple Equipment Utilization modifiers to create pricing tiers. Each modifier is evaluated and applied in order, so the adjustments compound.

Example: A boat rental with 10% surge starting at 80% and an additional 20% surge starting at 95%.

1. Create a first modifier with threshold 80, comparator At or above, Percentage +10.
2. Create a second modifier with threshold 95, comparator At or above, Percentage +20.

A customer booking when 8 of 10 boats are out pays the base + 10%. When 9.5 of 10 are out (95% utilization), they pay base × 1.10 × 1.20 = +32% total.

Combining With Other Conditions

Equipment Utilization modifiers can be combined with Time Range and Duration filters on the same modifier — for example, "+20% when utilization is ≥80% AND the booking is in the evening."

To layer with other modifier types (Date, Day of Week, etc.), create separate modifier rows. All matching modifiers stack in order.

When Demand-Based Pricing Doesn't Fire

A few cases where the modifier intentionally does not apply:

• Calendar estimate pages. The "from $X" price shown on calendar views doesn't apply utilization-based modifiers because the calendar shows what's possible, not the live demand-adjusted quote. Customers see the demand-adjusted price once they pick a specific time slot.
• Dynamic-duration hourly bookings. Activities configured for ad-hoc hourly durations don't have a fixed inventory window in the same way scheduled slots do, so utilization-based modifiers don't fire on that path.
• Activities with no equipment configured. The modifier needs equipment to measure utilization against.

Tips

• Pair surge modifiers with a Price Modifier Minimum floor on the activity if you also have discount modifiers — that prevents the floor from being violated by deep discounts.
• Use the modifier Name field to make tiered configurations easy to manage (e.g., "Surge T1 ≥80%", "Surge T2 ≥95%").
• Watch utilization-driven pricing for a few weeks before going aggressive — what looks like "high demand" historically may not justify a big surcharge if customers walk away.
• For a comprehensive overview of all pricing options, see Pricing & Modifiers.